Welcome to the new era of F1 sponsorships, where consumer-facing brands are changing how the sport engages with fans and shows up in mainstream culture. From Charlotte Tilbury to Lego, these brands aren’t just slapping their logos on cars and merch — they’re crafting unique moments and compelling stories that are bringing the fun back into F1!!
"Most if not all the money each partner brings will go towards developing the cars." Not with the budget cap it doesn't. It goes into the owner's pockets and the three highest paid staff members. The engineers and staff aren't really on good wages at all. F1 talks a big STEM game but the opportunities they offer are increasingly unattractive.
"Most if not all the money each partner brings will go towards developing the cars." Not with the budget cap it doesn't. It goes into the owner's pockets and the three highest paid staff members. The engineers and staff aren't really on good wages at all. F1 talks a big STEM game but the opportunities they offer are increasingly unattractive.